You need to come up with a packaging design that is interesting and impressive on your target market. You need it to draw them in with its boldness and attention seeking. You need to do so if they are to consider buying your products.
You need the images on it to relay a message you wish they understood about the product. Everything you have on the package needs to work in unison. That also plays a part in how attractive it comes across as.
You need to know which areas the products shall be placed. This affects your choice of package design. The dimensions of a package affect how it shall be placed in a store, and which sections the package design shall focus the most on. You need a package with a strong base of support.
You need to also think of the size of the package. You need it to be large enough for what you shall keep in it. You should not have it either too big or too small, as that shall look terrible.
The package design should place the brand name and logo in the middle of it all. The way the package design is attractive needs to flow and associate with it. You need it to also house all relevant product info, in the back.
You also need to pay attention to the message on the package. The info clients read affects their purchasing decisions. It is therefore important that the info placed on the package sells it well.
You need the package design also to be clear and concise. You need it not to be full of clutter, but to make efficient use of space. Whatever colors and font sizes applied thus matter. You need each item to look in place.
The shape chosen for the package also matters. We now have more designs leaning towards custom package shape designs, not the normal rectangles and squares that were there before. You can, therefore, get a design that matches what you have to offer and what you have to say.
You need to also think of what a customer would expect from a good package design. You need to keep their perspective in mind if you expect to strike a chord with them. Go for bolder and more colorful for youth-focused products. You need to them update the designs regularly.
You, therefore, need to contract the services of a packaging design company that understands the need to connect first with the clients. You need them to keep high regard for quality packaging over other qualities. You need them to also share some great design ideas with you.